What works in one media market doesn’t necessarily work in another. And as AI-driven search prioritizes media coverage and changes how audiences discover information, understanding those differences is becoming increasingly important for global brands.

IPREX, the global network of independent communications agencies, has launched its first Americas Partner Cohort, bringing together three independent agencies to share ideas, build relationships and explore how the global network can help them navigate AI, growth and changing client needs.

As AI becomes part of more day-to-day marketing work, it is getting harder to make content feel distinctive. MBE Group shares why brand voice still matters and how a few simple guidelines can help teams use AI without losing the personality and perspective that make a brand recognizable.