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AI May Be Global. Credibility Is Still Local.
For years, global communications teams have worked toward consistency.
We want organizations to tell a coherent story across markets. We build common messaging, establish brand standards and try to make sure that whether someone encounters an organization in Minneapolis, Mexico City, Johannesburg or Mumbai, they understand essentially the same thing. I still believe in that discipline.
But AI is introducing an interesting complication.
Global Media Relations in the Age of AI Search: Why Local Expertise Matters
What works in one media market doesn’t necessarily work in another. And as AI-driven search prioritizes media coverage and changes how audiences discover information, understanding those differences is becoming increasingly important for global brands.
IPREX’s First Americas Cohort Connects Independent Agencies Around AI, Growth and Global Opportunity
IPREX, the global network of independent communications agencies, has launched its first Americas Partner Cohort, bringing together three independent agencies to share ideas, build relationships and explore how the global network can help them navigate AI, growth and changing client needs.
Why AI Makes Brand Voice More Important Than Ever
As AI becomes part of more day-to-day marketing work, it is getting harder to make content feel distinctive. MBE Group shares why brand voice still matters and how a few simple guidelines can help teams use AI without losing the personality and perspective that make a brand recognizable.
