Webinars & Podcast.
Join the next IPREX Webinar.
Ragan Communications Week - Borrowing Expertise: Navigating Global Media Differences to Fuel AI Search Results
November 12 | 11 AM EST | 5 PM CET | 3 AM AEDT +1 Day
As AI‑driven search tools increasingly lean on trusted journalism and authoritative sources, credible earned media across markets is becoming even more critical for global brands. Yet clients often need visibility in countries where their agency has no physical presence, different media norms, and sometimes different languages. IPREX member agencies — 45 agencies across 100 markets — regularly borrow one another’s on‑the‑ground expertise to solve exactly this problem. This session explores the nuances of media relations across three diverse markets to help you anticipate where differences may lurk and how they should shape your approach. Experts from each country will compare their media landscapes, while attendees from other regions are invited to add perspectives and questions, so you leave better equipped to advise clients with global media needs.
Webinars & Podcasts on Demand
-
Is Your Agency Built for Profit? A Leadership Self-Assessment.
October 2026
Strong revenue doesn’t always mean strong profit. Mikala Page & Hannah Hood at Anders Virtual CFO showed agency leaders how finance, sales, and operations can pull in different directions, and how to spot where that’s costing profit. You’ll leave knowing where profit is slipping and how to get your leadership team aligned to fix it. Complete the 10-minute Maturity Model Assessment, then watch to follow along and interpret your own results.
-
Curious Public: Making Waves Across the Pond
June 2026
The UK and Ireland are open for business, but navigating a post-Brexit regulatory split and capturing the attention of fractured European audiences is harder than it looks. Canadian leaders face a deceptively challenging communications landscape — and subtle differences that can trip us up. Hear from Ann-Marie O’Sullivan of AM O’Sullivan PR , about the strategy, messaging and cultural pivots we need to do business with our cousins across the pond.
-
Hype, Hope or Harm? The Global Story of AI.
June 2026
Explore IPREX and CARMA’s free webinar on the key findings from our new global report, Hype, Hope or Harm? The Global Story of AI. Divika Jethmal, Head of Marketing, Asia at CARMA, shares insights from 12,000 articles, 37 markets and 6,300 voices, offering a global look at what the AI conversation means for communications professionals in 2026. The session is moderated by Frank Buscemi, CEO of MBE Group.
-
Let's Wine: Stories Uncorked™ | Episode 35 | IPREX AGC Singapore - Ep. 1 | Anu Gupta
June 2026
In Episode 1 of Let's Wine Stories Uncorked™, recorded live at the IPREX Annual Global Conference 2026 in Singapore, Andrea Padilla of Square Root Marketing sits down with Anu Gupta of APRW to discuss Anu’s three-decade entrepreneurial journey, the realities of balancing business ownership and motherhood, Singapore’s role as a gateway to Southeast Asia, and the impact of six years in IPREX, all over a glass of Indonesian wine from Bali.
-
Leading with responsible AI: bias, fairness and the future of communications
March 2026
In this episode, IPREX explored how AI is transforming client work — and how it can also amplify hidden bias and reputational risk. You’ll hear insights from Dr. Kalinda Ukanwa (University of California Irvine) on responsible AI and marketplace disparities, with Karen Ong (Marketing for Change) moderating and welcome remarks from David Rudd (Rudd Resources).
-
How two IPREX partners turned collaboration into real business growth
March 2026
In this episode, MBE Group and MC2 walk through how they identified client opportunities across the network, structured a cross-agency partnership, and navigated the challenges that come with shared work. You’ll hear how they aligned teams, managed client expectations, and transformed one-off projects into ongoing business development opportunities, all under the umbrella of the IPREX Business Development Committee (BDC).
-
Global Communications in the Age of AI
November 2025
As part of Ragan Communications Week, IPREX convened a global panel of communications leaders to explore the forces reshaping the PR industry. Artificial intelligence took centre stage, transforming how we created, analysed, and delivered communications, while raising new questions about ethics, accuracy, and impact. It was a candid, practical conversation on how agencies are adapting, where AI added value (and where it fell short), and what it meant for the future of connecting across borders.
-
Real Talk on AI: How Agencies are Actually Using it
August 2025
IPREX leaders from the U.S. and Sweden shared candid, practical insights on how agencies are embedding AI into daily operations. The discussion explored contract considerations, team training, experimentation, localisation, and integrating AI into core business strategy. The takeaway: treat AI as a permanent, evolving part of your communications toolkit.
-
Comms In Question: The Hinge Moment–New Markets in a Reimagined Global Economy
July 2025
Special guest host Steve Paikin led a panel of global experts to unpack what Prime Minister Carney called a hinge moment. Hosted by IPREX partner Curious Public, it examined shifting trade, geopolitics and consumer behaviour, and how communicators are forecasting and shaping outcomes through sound strategy.
-
Cyber Security Foundations - An IPREX Webinar
April 2025
Learn about real-world cyber threats and the steps leaders must take to protect their organisations, teams and clients. The session covered culture, safeguarding sensitive communications and data, anticipating emerging threats and building resilience. The takeaway was clear: cybersecurity is a leadership responsibility. Thank you to Ella Broadbent and Rebecca Evans from MC2 and to all participants.
-
Balancing Act: Global Perspectives on Navigating PR Pressures
November 2024
PR and communications leaders face political and social shifts. With Gen Z and Gen Alpha demanding sustainability, greenwashing risk rising, and DEI under pressure, IPREX experts shared when to speak or stay silent and how to navigate competing forces. This webinar was part of Ragan Communications’ Week. Thank you to our host Julie Exner of Fahglren Mortine.