Events & Webinars.
Watch our Latest Webinar
Global Communications in the Age of AI
As part of Ragan Communications Week, IPREX once again convened a global panel of communications leaders to explore the forces reshaping the PR industry. This year, artificial intelligence took centre stage — transforming how we created, analysed, and delivered communications, while raising new questions about ethics, accuracy, and impact.
The strongest global programs didn’t just translate words—they resonated with local audiences through cultural insight and regional expertise. AI promised to accelerate translation and streamline customization, but did it truly deliver?
IPREX experts from around the world—along with special guest panelist ChatGTP—came together for a candid, practical conversation on how agencies were adapting, where AI added value (and where it fell short), and what it meant for the future of connecting across borders. Attendees heard honest perspectives, global insights, and actionable guidance on leading through change in the age of AI.
Past Webinars.
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Real Talk on AI: How Agencies are Actually Using it
August 2025
IPREX leaders from the U.S. and Sweden shared candid, practical insights on how agencies are embedding AI into daily operations. The discussion explored contract considerations, team training, experimentation, localisation, and integrating AI into core business strategy. The takeaway: treat AI as a permanent, evolving part of your communications toolkit.
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Comms In Question: The Hinge Moment–New Markets in a Reimagined Global Economy
July 2025
Special guest host Steve Paikin led a panel of global experts to unpack what Prime Minister Carney called a hinge moment. Hosted by IPREX partner Curious Public, it examined shifting trade, geopolitics and consumer behaviour, and how communicators are forecasting and shaping outcomes through sound strategy.
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Cyber Security Foundations - An IPREX Webinar
April 2025
Learn about real-world cyber threats and the steps leaders must take to protect their organisations, teams and clients. The session covered culture, safeguarding sensitive communications and data, anticipating emerging threats and building resilience. The takeaway was clear: cybersecurity is a leadership responsibility. Thank you to Ella Broadbent and Rebecca Evans from MC2 and to all participants.
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Balancing Act: Global Perspectives on Navigating PR Pressures
November 2024
PR and communications leaders face political and social shifts. With Gen Z and Gen Alpha demanding sustainability, greenwashing risk rising, and DEI under pressure, IPREX experts shared when to speak or stay silent and how to navigate competing forces. This webinar was part of Ragan Communications’ Week. Thank you to our host Julie Exner of Fahglren Mortine.