Google's shift to a conversational, AI-driven search experience is reshaping the ad industry. Gatesman's Andy Biefel explains why AI Max campaigns and generative engine optimization (GEO) are now essential for maintaining discoverability in the new search landscape.

Canadian PR firms face AI disruption differently based on their service mix. Content writing is most exposed while strategy and consulting represent growth areas. A case study for IPREX members.

Three things independent communications agencies need to grow in 2026 — and how IPREX is helping partners access capability, leadership development and smarter business tools

How IPREX partner agencies across 15 countries helped a university boost international student recruitment through digital advertising — delivering 38M impressions and 95% of enrollment deposits.