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OUTLOOK REPORT

4 WAYS PR AGENCIES HAVE OPENED UP THIS SUMMER
GLOBAL SURVEY SHOWS A SEISMIC CHANGE AND WHERE AGENCIES WILL WORK

Collaboration, communication, culture – these are the core tenets of PR and communication agencies around the world. The pandemic and many country-wide shutdowns forced agencies to rethink how they worked to best support their teams and service their clients, while remaining true to their principles.

As many agencies looked to “reopen” during the summer of 2021, IPREX – the $420-million global communications network – recently conducted a survey among its 61 partners that shows a seismic change in both how and where agencies will work.

With the recent rise in the Delta variant and vaccination rates in many countries and regions lagging, and inconsistent rules relating to mask wearing, PR agency owners have been grappling with the challenge of what a return to the office would look like.

Most agencies surveyed stated that they expect to reopen their offices after the third quarter of 2021, with some looking towards early 2022. Those that have opened, however, have taken steps to meet a continuously changing landscape.

MORE INFORMATION

About IPREX

The global platform for over 100 communication agency teams and our clients

IPREX has evolved from a PR network into a global platform where clients and partner agencies find resources from around the world to deliver successful responses to communication challenges.

We offer our partners’ clients seamless world-class advice and implementation – and we provide partners with the infrastructure and support they need to win and manage such assignments.

Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage.

Partners join IPREX for the assurance of high-calibre work for their clients in remote markets, and to develop their agencies in a collegial environment.

Many of us were previously clients and senior executives in multinational PR firms. We understood how communication agencies should add value, so we could see the need for a better model, and with IPREX we have built it:

Organized around clients,
not shareholders

We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating

Driven by owners, who work
together by choice

Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills

Strong in all our markets

Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work

A not-for-profit business
with ultra-low overheads

No hidden costs when agencies work together ensures competitive pricing. IPREX clients do not pay higher fees for global infrastructure they don’t use – or for remote shareholders’ profits. IPREX is funded by dues, not commissions

Fast and flexible operating model

Our platform supports a tightly-networked group of people and agencies used to working together. With lean administration and short communication lines, we are quick off the mark and can scale our work market by market and from local to global

Best practices on a global scale

Best practices emerge from any sector and any geography. In IPREX, the incentive is to share and develop – to find another client who could benefit from a new idea with a proven ROI, or to help a partner meet a management challenge – and we have the systems to make this happen

GLOBAL LEADERSHIP PROGRAM

Our unparalleled global leadership program, the IPREX Academy, provides partners with a highly appealing point of difference when competing for talent. Our nine-month, virtual program for emerging leaders gives participants access to a world-class, one-of-a-kind educational opportunity. IPREX has structured the Academy to play to our strengths. We draw on our international network and immense pool of industry experts and leaders to provide a program that is exciting, appealing, and unique. FIND OUT MORE

 

COVID REPORT

What's working to calm hearts worldwide: Perspective from IPREX partners around the world

For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.

This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.

VIEW REPORT & MORE INFORMATION HERE

IPREX NEWS

May 6, 2021

COLUMBUS, FOR IMMEDIATE RELEASE

The Abbi Agency, a Nevada-Based, Woman-Owned Integrated Marketing Agency Joins IPREX as New Partner

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March 26, 2021

Dubai, MEDIA RELEASE

Watermelon Joins IPREX Global Communication Platform

Partnering with global platform to enrich Dubai-headquartered consultancy’s expertise and global reach

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November 12, 2020

CHICAGO - FOR IMMEDIATE RELEASE

JARRARD PHILLIPS CATE & HANCOCK JOINS THE CHARTIS GROUP

Acquisition brings depth in strategic communications and change management to The Chartis Group and the US healthcare providers it serves

READ MORE
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