Proud supporters of Communications Week (Nov. 15-19)
- Hosted by Ragan
OUTLOOK REPORT
COMMUNICATIONS’ GREAT(ER) EXPECTATIONS
WE COULD HAVE SEEN SOME OF IT COMING.
Companies pulled back their marketing budgets in the early days of pandemic uncertainty and in-person event cancellation. Then the build-up that had to be spent by the end of Q4 2020 hit like a Tsunami. We all hustled to make it work.
Most marketing departments and agencies got the job done from home, sometimes more productively, proving it could be done. So employees wanted – some nearly demanded – permanent work-from-home options. Those options are mostly in place.
After calls for social justice roiled and inspired the country, employees and RFPs made it clear that DEI programs and policies were on their mind, and progress was expected. Like, yesterday. Companies appear to be making real progress.
About IPREX
The global platform for over 100 communication agency teams and our clients
IPREX has evolved from a PR network into a global platform where clients and partner agencies find resources from around the world to deliver successful responses to communication challenges.
We offer our partners’ clients seamless world-class advice and implementation – and we provide partners with the infrastructure and support they need to win and manage such assignments.
Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage.
Partners join IPREX for the assurance of high-calibre work for their clients in remote markets, and to develop their agencies in a collegial environment.
Many of us were previously clients and senior executives in multinational PR firms. We understood how communication agencies should add value, so we could see the need for a better model, and with IPREX we have built it:
Organized around clients,
not shareholders
We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating
Driven by owners, who work
together by choice
Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills
Strong in all our markets
Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work
A not-for-profit business
with ultra-low overheads
No hidden costs when agencies work together ensures competitive pricing. IPREX clients do not pay higher fees for global infrastructure they don’t use – or for remote shareholders’ profits. IPREX is funded by dues, not commissions
Fast and flexible operating model
Our platform supports a tightly-networked group of people and agencies used to working together. With lean administration and short communication lines, we are quick off the mark and can scale our work market by market and from local to global
Best practices on a global scale
Best practices emerge from any sector and any geography. In IPREX, the incentive is to share and develop – to find another client who could benefit from a new idea with a proven ROI, or to help a partner meet a management challenge – and we have the systems to make this happen
GLOBAL LEADERSHIP PROGRAM
Our unparalleled global leadership program, the IPREX Academy, provides partners with a highly appealing point of difference when competing for talent. Our nine-month, virtual program for emerging leaders gives participants access to a world-class, one-of-a-kind educational opportunity. IPREX has structured the Academy to play to our strengths. We draw on our international network and immense pool of industry experts and leaders to provide a program that is exciting, appealing, and unique. FIND OUT MORE
COVID REPORT
What's working to calm hearts worldwide: Perspective from IPREX partners around the world
For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.
This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.
IPREX NEWS
November 23, 2021
O’Sullivan PRInternal Communications and a Connected WorkForce Post-Pandemic
Through the pandemic and consequent work from home, how internal communications have been influenced and now re-defined? Fergus McTiernan at AM O’Sullivan PR, IPREX partner agency in Ireland, explains.
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November 16, 2021
COLUMBUS, OHIOPRecise Communications, Award-Winning African-American & Woman-Owned Agency Joins IPREX as New Partner
PRecise Communications, an integrated marketing firm with offices in Atlanta and Miami, has joined the premier international communications network IPREX.
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November 11, 2021
PR DailyIPREX nominates Kathy Tunheim a ‘Transformational Communicator’
Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.
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November 1, 2021
PR DailyHow to rise to the high new expectations for communications
As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.
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