Proud supporters of Communications Week (Nov. 15-19)
- Hosted by Ragan
4 WAYS PR AGENCIES HAVE OPENED UP THIS SUMMER
GLOBAL SURVEY SHOWS A SEISMIC CHANGE AND WHERE AGENCIES WILL WORK
Collaboration, communication, culture – these are the core tenets of PR and communication agencies around the world. The pandemic and many country-wide shutdowns forced agencies to rethink how they worked to best support their teams and service their clients, while remaining true to their principles.
As many agencies looked to “reopen” during the summer of 2021, IPREX – the $420-million global communications network – recently conducted a survey among its 61 partners that shows a seismic change in both how and where agencies will work.
With the recent rise in the Delta variant and vaccination rates in many countries and regions lagging, and inconsistent rules relating to mask wearing, PR agency owners have been grappling with the challenge of what a return to the office would look like.
Most agencies surveyed stated that they expect to reopen their offices after the third quarter of 2021, with some looking towards early 2022. Those that have opened, however, have taken steps to meet a continuously changing landscape.
The global platform for over 100 communication agency teams and our clients
Organized around clients,
We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating
Driven by owners, who work
together by choice
Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills
Strong in all our markets
Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work
Our unparalleled global leadership program, the IPREX Academy, provides partners with a highly appealing point of difference when competing for talent. Our nine-month, virtual program for emerging leaders gives participants access to a world-class, one-of-a-kind educational opportunity. IPREX has structured the Academy to play to our strengths. We draw on our international network and immense pool of industry experts and leaders to provide a program that is exciting, appealing, and unique. FIND OUT MORE
What's working to calm hearts worldwide: Perspective from IPREX partners around the world
For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.
This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.