OUTLOOK REPORT

2020 WREAKED HAVOC ON SOCIETY BUT MAY HAVE PERMANENTLY ELEVATED THE COMMUNICATIONS INDUSTRY’S STATUS
PERSPECTIVE FROM IPREX PARTNERS AROUND THE WORLD

While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. The world has changed forever, but the need for authentic, trustworthy and purposeful communications is needed now more than ever.

Hear from 26 partners from around the world on: Uneven Disruption and Uneven Recovery; Global Scale Challenge Reinforces Global Scale Solutions; The Complicated Future of Facts Means More Communications Needs; Purpose-Driven Work on the Rise; and Equity and Systemic Racism Demand Thoughtful Navigation.

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About IPREX

The global platform for over 100 communication agency teams and our clients

IPREX has evolved from a PR network into a global platform where clients and partner agencies find resources from around the world to deliver successful responses to communication challenges.

We offer our partners’ clients seamless world-class advice and implementation – and we provide partners with the infrastructure and support they need to win and manage such assignments.

Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage.

Partners join IPREX for the assurance of high-calibre work for their clients in remote markets, and to develop their agencies in a collegial environment.

Many of us were previously clients and senior executives in multinational PR firms. We understood how communication agencies should add value, so we could see the need for a better model, and with IPREX we have built it:

Organized around clients,
not shareholders

We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating

Driven by owners, who work
together by choice

Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills

Strong in all our markets

Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work

A not-for-profit business
with ultra-low overheads

No hidden costs when agencies work together ensures competitive pricing. IPREX clients do not pay higher fees for global infrastructure they don’t use – or for remote shareholders’ profits. IPREX is funded by dues, not commissions

Fast and flexible operating model

Our platform supports a tightly-networked group of people and agencies used to working together. With lean administration and short communication lines, we are quick off the mark and can scale our work market by market and from local to global

Best practices on a global scale

Best practices emerge from any sector and any geography. In IPREX, the incentive is to share and develop – to find another client who could benefit from a new idea with a proven ROI, or to help a partner meet a management challenge – and we have the systems to make this happen

GLOBAL LEADERSHIP PROGRAM

Our unparalleled global leadership program, the IPREX Academy, provides partners with a highly appealing point of difference when competing for talent. Our nine-month, virtual program for emerging leaders gives participants access to a world-class, one-of-a-kind educational opportunity. IPREX has structured the Academy to play to our strengths. We draw on our international network and immense pool of industry experts and leaders to provide a program that is exciting, appealing, and unique. FIND OUT MORE

 

COVID REPORT

What's working to calm hearts worldwide: Perspective from IPREX partners around the world

For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.

This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.

VIEW REPORT & MORE INFORMATION HERE

IPREX NEWS

November 12, 2020

CHICAGO - FOR IMMEDIATE RELEASE

JARRARD PHILLIPS CATE & HANCOCK JOINS THE CHARTIS GROUP

Acquisition brings depth in strategic communications and change management to The Chartis Group and the US healthcare providers it serves

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October 22, 2020

OKLAHOMA CITY, Oct. 22, 2020

Saxum and VI Marketing and Branding to Combine Agencies

Deal creates highly differentiated, integrated, digital-first agency - expected close by end of 2020

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July 22, 2020

Washington, D.C., Makovsky

5 Questions – Makovsky

IPREX has more than 60 high-quality communications partners around the world that work together in a variety of ways. Get to know Makovsky in this month’s 5 Questions column.

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