2020 WREAKED HAVOC ON SOCIETY BUT MAY HAVE PERMANENTLY ELEVATED THE COMMUNICATIONS INDUSTRY’S STATUS
PERSPECTIVE FROM IPREX PARTNERS AROUND THE WORLD
While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. The world has changed forever, but the need for authentic, trustworthy and purposeful communications is needed now more than ever.
Hear from 26 partners from around the world on: Uneven Disruption and Uneven Recovery; Global Scale Challenge Reinforces Global Scale Solutions; The Complicated Future of Facts Means More Communications Needs; Purpose-Driven Work on the Rise; and Equity and Systemic Racism Demand Thoughtful Navigation.
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What's working to calm hearts worldwide: Perspective from IPREX partners around the world
For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.
This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.