For the first time in most of our lifetimes, we are watching one common crisis play out across every country in the world. It’s a unique opportunity to study how different cultures and different approaches fare in dealing with a common crisis.

This report includes perspectives from IPREX partners in 14 countries – examining how these countries’ leaders communicated with the public and the level of public support. It covers the period from February to July 2020. These real-time case studies on communications best practices, provide a unique comparison of how different countries responded to the pandemic.



The global platform for over 100 communication agency teams and our clients

IPREX has evolved from a PR network into a global platform where clients and partner agencies find resources from around the world to deliver successful responses to communication challenges.

We offer our partners’ clients seamless world-class advice and implementation – and we provide partners with the infrastructure and support they need to win and manage such assignments.

Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage.

Partners join IPREX for the assurance of high-calibre work for their clients in remote markets, and to develop their agencies in a collegial environment.

Many of us were previously clients and senior executives in multinational PR firms. We understood how communication agencies should add value, so we could see the need for a better model, and with IPREX we have built it:

Organized around clients,
not shareholders

We build teams and recommendations based on what is right for the client – not to hit a holding company’s financial targets. Teams are client teams, not agency teams, usually with a lead agency coordinating

Driven by owners, who work
together by choice

Partners and clients choose from our global mix of expertise, talent and locations that best serves their needs. Even a client only working in one market may have IPREX people from around the world on their team – delivering special skills

Strong in all our markets

Only high-quality agencies can be IPREX partners. Best in class operations, they are a deep and broad pool of talent – and we have figured out how to give clients serious access to it without having to do the leg work

A not-for-profit business
with ultra-low overheads

No hidden costs when agencies work together ensures competitive pricing. IPREX clients do not pay higher fees for global infrastructure they don’t use – or for remote shareholders’ profits. IPREX is funded by dues, not commissions

Fast and flexible operating model

Our platform supports a tightly-networked group of people and agencies used to working together. With lean administration and short communication lines, we are quick off the mark and can scale our work market by market and from local to global

Best practices on a global scale

Best practices emerge from any sector and any geography. In IPREX, the incentive is to share and develop – to find another client who could benefit from a new idea with a proven ROI, or to help a partner meet a management challenge – and we have the systems to make this happen


July 22, 2020

Washington, D.C., Makovsky

5 Questions – Makovsky

IPREX has more than 60 high-quality communications partners around the world that work together in a variety of ways. Get to know Makovsky in this month’s 5 Questions column.


June 25, 2020

Washington, DC.C., Susan Davis International

5 Questions – Susan Davis International

IPREX has more than 60 high-quality communications partners around the world that work together in a variety of ways. Get to know Susan Davis International in this month’s 5 Questions column.


June 23, 2020

Columbus, Ohio, IPREX Global Communication


One of the top communications agencies in Asia Pacific, Asia PR Werkz, has joined the premier international communications network IPREX.

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