IPREX LAUNCHES AI TASK FORCE WITH PARTNERS ACROSS NORTH AMERICA, LATIN AMERICA, EUROPE AND THE NORDICS
Tallahassee, Florida (8 July 2026) — IPREX, a global communications and marketing network, has launched a new AI Task Force to help strengthen member support during a period of rapid technological change.
Drawing on partner expertise in North America, Europe, Latin America, and the Nordic region, the Task Force reflects IPREX’s commitment to an AI strategy that is globally informed and locally grounded.
Members include MBE Group in Detroit, U.S., SquareRoot Marketing in Argentina, MC2 in the United Kingdom, Magnitude of Change in Las Vegas, U.S., Spotlight Communications in Sweden, and TDUB in Germany.
Together, these partners will help identify practical ways IPREX can better resource agencies as AI reshapes services, talent models, and business planning across the communications and marketing industry. Initial work will focus on how IPREX agencies are adapting to AI-driven change, where risks and opportunities are emerging, and what kinds of tools, guidance, and peer support will be most useful across the network.
“AI is changing the environment our agencies operate in, but it is also creating an opportunity for partners to learn from one another in new ways,” Heidi Otway, IPREX Global President, said. “What makes the AI Task Force valuable is the mix of perspectives around the table. It brings together agencies from different markets that are facing similar questions about talent, services, and long-term value, and gives the network a stronger foundation for practical action.”
The AI Task Force includes Wade Kings and Frank Buscemi of MBE Group, Andrea Padilla of SquareRoot Marketing, Jonathan Saatchi of MC2, Alex Wagner of Magnitude of Change, Johan Wetterqvist and Aron Samuelsson of Spotlight Communications, and Karsten Hoppe of TDUB in Germany. More details on the group’s work and next steps, including building a network-wide AI resourcing and education strategy, will be shared in the coming months.
As seen in: Agility PR – IPREX launches AI Task Force with partners across North America, Latin America, Europe and the Nordicsgoogle
About IPREX
IPREX is a global network of independent communications and marketing agencies with more than 1,100 professionals in over 100 markets. Its partners are led by senior practitioners who combine deep local insight with global reach to support clients across geographies and sectors. The network strengthens independent agencies through shared expertise, leadership development, and collaboration that supports new business, empowers agency leaders, and helps partners run stronger operations.
For further information about IPREX, images, or interview opportunities, please contact:
Alexandra Mayhew | IPREX Executive Director | alexandra.mayhew@iprex.com