Helping members navigate one of the biggest shifts in Communications.
AI AT IPREX
AI is no longer a niche topic for agencies. It is influencing how teams work, how content is created, how insight is gathered, and how clients expect value to be delivered. IPREX is helping members navigate that change by sharing knowledge, surfacing practical tools and creating space for informed discussion across the network.
From blogs and toolkits to webinars, conference sessions and Academy learning, this page brings together the ways IPREX is helping members respond with clarity, curiosity and confidence.
AI blogs and thought leadership
IPREX’s AI-related blog content explores the opportunities, challenges and practical realities of using AI across communications and agency life. Topics already published include AI implementation, hidden bias in AI, the future of AI in PR, and wider questions about how AI is transforming the industry.
Explore blogs and expert perspectives from across the IPREX network on how AI is affecting communications, marketing, creativity, ethics and agency operations.
Artificial intelligence is reshaping communications, agency operations and client expectations. Across IPREX, we are helping members understand that shift through thought leadership, practical resources, webinars, conference sessions and leadership development.
Webinars and real-world AI discussions
-
Leading with responsible AI: bias, fairness and the future of communications
March 2026
In this episode, IPREX explored how AI is transforming client work — and how it can also amplify hidden bias and reputational risk. You’ll hear insights from Dr. Kalinda Ukanwa (University of California Irvine) on responsible AI and marketplace disparities, with Karen Ong (Marketing for Change) moderating and welcome remarks from David Rudd (Rudd Resources).
-
Global Communications in the Age of AI
November 2026
As part of Ragan Communications Week, IPREX convened a global panel of communications leaders to explore the forces reshaping the PR industry. Artificial intelligence took centre stage, transforming how we created, analysed, and delivered communications, while raising new questions about ethics, accuracy, and impact. It was a candid, practical conversation on how agencies are adapting, where AI added value (and where it fell short), and what it meant for the future of connecting across borders.
-
Real Talk on AI: How Agencies are Actually Using it
August 2025
IPREX leaders from the U.S. and Sweden shared candid, practical insights on how agencies are embedding AI into daily operations. The discussion explored contract considerations, team training, experimentation, localisation, and integrating AI into core business strategy. The takeaway: treat AI as a permanent, evolving part of your communications toolkit.
Toolkits and Resources
For members looking for practical support, this section brings together AI-focused toolkits, reports and implementation guidance designed to help agencies think more clearly about adoption, governance and day-to-day use.
Additional Activities.
Prior to the conference week, delegates will take part in a structured meet-and-greet designed to build professional networks and provide an opportunity to introduce their work and showcase their agencies.
The conference week concludes on Friday with a 60-minute virtual happy hour, offering space for continued conversation and deeper exploration of topics of interest.
Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.