The IPREX Academy has officially welcomed its Class of 2025! As one of the most prestigious global leadership programs for rising public relations professionals, this year’s cohort brings together emerging leaders from independent agencies worldwide, ready to elevate...
Credible news is crucial, but companies don't always have updates to share. Extended periods with little news are often referred to as "data deserts." In this blog, LaVoieHealthScience (Boston, MA) offers expert tips on how companies can effectively navigate these...
Written By Alexandra Mayhew (with the assistance of AI) A single interview can make or break a brand. Just ask any CEO who’s faced a tough question on live TV and stumbled through an unprepared response. In today’s media-driven world, every word—and every...
In the latest case study from LLYC (Barcelona, Spain), Eva Pedrol reveals how they developed a communication strategy for Mango, one of the leading companies in the fashion industry. This case study highlights the key approaches and insights behind developing an...
By Alexandra Mayhew. This article was written with AI support. AI in PR Artificial intelligence (AI) AI is changing the world, and communications, marketing, and public relations (PR) is no exception. With AI technology, machine learning and natural language...
In this new blog, Michelle Yeow – PR & Influencer Coordinator from Inside Out PR (Syndey, Australia) explores the rise of AI and its seamless integration into society, with a particular focus on Coca-Cola's recent AI-generated Christmas ad. She delves into how AI...
2024 has been a transformative year for the public relations industry, with advancements in Artificial Intelligence (AI), shifting audience behaviors, and an evolving media landscape creating both challenges and opportunities. In this blog, The TASC Group (New York,...
By Alexandra Mayhew. This article was written with AI support. Strategic communication is crucial to protect an organization’s reputation during crises, ensuring a coordinated and effective response. In today’s interconnected and fast-moving world, organizations are...
In today’s era of “data-driven communications,” many organizations hesitate to invest in research. However, research is crucial for reaching your audience, uncovering valuable insights, and avoiding wasted budget. Mallory Peak from DH (Spokane & Seattle, USA)...
By Alexandra Mayhew with the assistance of AI. Mastering Media Monitoring: A PR Professional’s Guide to Crisis Management and Brand Reputation In today's digital age, managing a brand's reputation is crucial, and media monitoring plays a vital role in...
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or...
We know social media is a marketing channel that will never stop changing, and some might say that...
May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came...
FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we...
Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with...