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AKCG (USA) Blog: Crisis Communications: A Guide for Beginners

AKCG (USA) Blog: Crisis Communications: A Guide for Beginners

One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, it has become more crucial than ever to effectively, and...

Post Great Resignation: How far should we go to retain employees?

Post Great Resignation: How far should we go to retain employees?

May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came the pandemic’s Great Resignation: 14 of our 30 full-time staffers at our Virginia-based agency left in eight months. Ouch. Almost a year later, fully staffed again, I...

Five Keys To Communicating Globally

Five Keys To Communicating Globally

FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we handled a crisis firsthand, where a chemical production plant in Germany caught fire, halting production of a chemical ingredient for plastic pellets used in the...

IPREX GLOBAL COMMUNICATION NETWORK WELCOMES NEW LEADERSHIP TEAM

IPREX GLOBAL COMMUNICATION NETWORK WELCOMES NEW LEADERSHIP TEAM

Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with more than 1,100 communications professionals and over 100 global markets, welcomes its new leadership team, enhanced by additions to its global board and regional teams. Two...

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