Beuerman Miller Fitzgerald, Inc., a New Orleans-based public relations, marketing and advertising agency and member of IPREX, acquires Bond Moroch. The acquisition involves the transition of approximately a dozen existing Bond clients and provides BMF with additional...
Last week in Portugal’s hilly capital city of Lisbon, IPREX leaders met for the opportunity to learn from, get creative with, and spend time with fellow partners from the EMEA region and further afield. More than 20 partners gathered from Europe, India and the United...
Richard Rodgers, Global Digital Marketing Director for Agilent Technologies discusses his role at Agilent Technologies, omni-channel marketing and the various avenues he uses, his path to becoming a marketer, and how he felt he was prepared for the changes that Covid...
UK based specialist public relations (PR) and marketing agency, Resonates, has signed on as a partner in IPREX, the US$508 million global network of communication and marketing agencies across 100 regions. The partnership will reinforce Resonates as a market leader in...
Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda in PR for today’s Japanese brands. This is identified by 150 meetings with communications professionals at an inaugural PR & IR Expo in Tokyo, where our group company...
PR firms talk at length about concepts such as thought leadership and creating unique POVs that serve your audience. We tend to wax eloquent about participating skillfully in the conversations that matter most as an authority. That’s because we know that when your...
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your audience before you try to sell to them. And the way to do that is to create useful, engaging content that...
We know social media is a marketing channel that will never stop changing, and some might say that Gen Z is best-suited to stay ahead of its evolution. Our very own digital content strategist and Gen Z representative, Alana Gonzales, recently sat down with...
One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, it has become more crucial than ever to effectively, and...
On average, people spend about 3.7 hours a day on their smartphones (FAZ. 2020). A life without social media has become seemingly impossible for many - in Germany, the number of active social media users is around 66 million. That is equivalent to almost four out of...
We know social media is a marketing channel that will never stop changing, and some might say that...
May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came...
FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we...
Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with...
February 2022 Last year, the IPREX Global Network established a new committee to address...