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Resonates Blog: The five worst content marketing mistakes – and how to avoid them

To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your audience before you try to sell to them. And the way to do that is to create useful, engaging content that builds trust, generates leads, and maintains customer loyalty.
But much like any other enterprise, creating content without a plan can be a huge waste of time and resources. So, to get you off on the right foot, here are the five worst content marketing mistakes that organisations make – and how to avoid them.

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