Dans l'actualité.

Until a few short months ago, you could have been forgiven for thinking that artificial intelligence (AI) was the preserve of science fiction – a technology that was no closer to us than the ability to travel at the speed of light. Experts spoke about the...

It’s no longer enough for a product to be green, it needs to be net-green — a calculation of total life-cycle impact from product birth to death. Yes, this is important. It also makes consumers’ green decisions that much more complex. In this article, Sara Isaac...

Will Holroyd, account manager at MC2, outlines why companies can no longer just declare support to the LGBTQ+ community, but need to start taking financial steps and embolden structural change to show real allyship.  ...

Organizations are up against a lot in 2023 – increased climate events, cybersecurity breaches, the rise of misinformation, “quiet quitting,” losing company knowledge to retirement, and more. But facing a crisis doesn’t have to spell the end for your organization’s...

In this podcast, Nick Vehr speaks with IPREX Global Communication Executive Director Alex Mayhew about how agencies are seeking to understand the promise and challenge of AI for themselves and their clients.  ...

There are a ton of ways to botch a focus group. But let’s pause for a moment to ask a baseline question about the world’s most common qualitative method: Is anyone ever really honest in even the most well managed focus group? In this article, Peter Mitchell (CEO and...

Just a few weeks ago, a recent Goldman Sachs report predicted artificial intelligence could replace over 300 million jobs. The rise of ChatGPT has taken over many mundane activities, and this may only be the beginning. In this blog, Clare Fitzgerald (PR &...

The global Healthcare LLYC team is launching a new publication on prevention and self-care within its What’s Up Health platform. A growing trend involves empowering consumers to take charge of their health and make informed, science-based decisions. This improves the...

This March in India’s bustling capital city of New Delhi, IPREX leaders met for the opportunity to learn from one another, from some of India’s most respected business minds, and from the region’s traditions and cultures as the global network celebrated its...

OFFF Barcelona is the largest showcase and window of contemporary visual creativity and design. For three days at the end of March we took ourselves to the sunny shores of Barcelona for OFFF Festival to immerse ourselves in the latest design, art and cultural trends...