Written by Alexandra Mayhew In independent communications agencies, achieving success depends on more than creativity or flawless execution. It depends on people—and the people who guide them. That’s where the distinction between leadership and management becomes...
In a recent Meet IPREX Partners session, our EMEA and African partners came together to explore “Understanding Africa’s Communications Landscape,” moderated by Vikram Kharvi (Bloomingdale, India). Download Vikram's Nine African Insights here. Featuring Eloïne Barry...
As communicators, we’re always looking ahead, anticipating what’s next, and identifying how to serve our clients and global audiences better. IPREX’s State of Communications and Marketing Report revealed that half of respondents believe communicating across borders...
Written by Alexandra Mayhew Why Communications Strategy Has Never Mattered More The best PR professionals always start with and return to communications strategy. A solid communications strategy isn’t a “nice-to-have”—it’s essential. As political policies shift...
Written by Alexandra Mayhew Here’s a look at the key public relations (PR) trends shaping the industry—and why being part of a global network gives agencies an edge. The PR Industry Is Changing—Here’s What You Need to Know The PR world is shifting....
Written By Alexandra Mayhew (with the assistance of AI) The State of Women in PR An overview of the current landscape and representation of women in the industry The public relations industry has seen a remarkable influx of women over the past few...
By Alexandra Mayhew (written with the assistance of AI) Alexandra teaches a Master of Strategic Global Corporate Communication at the University of Colorado. Expanding into global markets isn’t just about translating a message—it’s about making it matter....
The IPREX Academy has officially welcomed its Class of 2025! As one of the most prestigious global leadership programs for rising public relations professionals, this year’s cohort brings together emerging leaders from independent agencies worldwide, ready to elevate...
Credible news is crucial, but companies don't always have updates to share. Extended periods with little news are often referred to as "data deserts." In this blog, LaVoieHealthScience (Boston, MA) offers expert tips on how companies can effectively navigate these...
Written By Alexandra Mayhew (with the assistance of AI) A single interview can make or break a brand. Just ask any CEO who’s faced a tough question on live TV and stumbled through an unprepared response. In today’s media-driven world, every word—and every...
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or...
We know social media is a marketing channel that will never stop changing, and some might say that...
May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came...
FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we...
Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with...