OFFF Barcelona is the largest showcase and window of contemporary visual creativity and design. For three days at the end of March we took ourselves to the sunny shores of Barcelona for OFFF Festival to immerse ourselves in the latest design, art and cultural trends...
While we recognize that trend lines show businesses have been gaining in trust over the past decade, to take the top spot as the most trusted institution and role on the planet, across geographical and cultural lines, means business leaders are now at the apex of...
April 1st has rolled around once again, bringing with it the annual tradition of practical jokes. As people across the country engage in pranks and hoaxes, many ponder on the origin of this age-old custom, yet definitive answers remain elusive. In recent years,...
Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase of more than 256% during the...
The 2023 IPREX Annual Global Conference was held March 1-3 in New Delhi, India. The conference was attended by more than 25 partners and guests from across Europe, the Middle East, Asia, and the United States. Delegates discussed topics such as the emergence and...
As we progress further into the digital age, the integration of artificial intelligence (#AI) into the #communications #marketing industry has become increasingly critical. In today's fast-paced and competitive market, agencies that are unable to keep up with AI...
Royal Enfield, headquartered in India, is the world’s oldest motorcycle manufacturer. The brand has a great global presence, with approximately three times as many as BMW’s sales. However, in the Japanese market, Royal Enfield is not as familiar amongst the general...
The world of digital advertising is constantly changing and evolving year after year, and 2023 will be no exception. With many predictions and promises involving targeting, tracking, and privacy likely coming to fruition this year, DH is keeping a close eye on the...
LLYC will launch ‘The Female Classifier’ campaign to mark International Women’s Day. Prominent women from 12 countries are speaking up on social media to reveal a semantic bias that was once a useful tool for them to make their way in various fields such as...
COLUMBUS, OHIO (March 28, 2023) – This March in India’s bustling capital city of New Delhi, IPREX leaders met for the opportunity to learn from one another, from some of India’s most respected business minds, and from the region’s traditions and cultures as the global...
Columbus, OH – December 22 2022 US$508 million global communication network, IPREX, is continuing...
UK based specialist public relations (PR) and marketing agency, Resonates, has signed on as a...
Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda...
PR firms talk at length about concepts such as thought leadership and creating unique POVs that...
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or...