In the News.

IPREX CELEBRATES 40 YEARS WITH ANNUAL GLOBAL CONFERENCE IN INDIA

IPREX CELEBRATES 40 YEARS WITH ANNUAL GLOBAL CONFERENCE IN INDIA

COLUMBUS, OHIO (March 28, 2023) – This March in India’s bustling capital city of New Delhi, IPREX leaders met for the opportunity to learn from one another, from some of India’s most respected business minds, and from the region’s traditions and cultures as the global...

MC2 News: Are football rebrands leading the field?

MC2 News: Are football rebrands leading the field?

MC2 is proud to support a number of high-growth sporting brands. In this blog, our Deputy Creative Director, Sam Dunn, shares his thoughts on what the latest string of football club rebrands reveal when it comes to the fight to attract and engage with fans both new...

Marketing for Change Blog: How to Listen to Your Audience to Drive Change

Marketing for Change Blog: How to Listen to Your Audience to Drive Change

Advertising and marketing isn’t what it used to be. Our culture doesn’t want to be advertised or marketed to. Today’s “consumers” are savvy about traditional advertising. They’ve been marketed to all their lives. Fictitious characters like Don Draper and Emily in...

Spotlight Blog: Can there be over a million though leaders?

Spotlight Blog: Can there be over a million though leaders?

A quick search on LinkedIn shows that over 1.3 million individuals call themselves thought leaders. At the same time, more and more companies are working with thought leadership as part of their marketing strategy. A thought leader is usually defined as an individual...

Asoviva Case Study: JOLLY GOOD

Asoviva Case Study: JOLLY GOOD

JOLLY GOOD, a company providing VR service in medical and welfare fields, and a major pharmaceutical firm have jointly developed a VR support program for schizophrenia. Asoviva was involved in the entire PR production process, from event production to event...

Greentarget Report: 2022 State of Digital & Content Marketing Report

Greentarget Report: 2022 State of Digital & Content Marketing Report

In volatile times, decision-makers seek credibility over flash. Greentarget’s 10th iteration of the State of Digital & Content Marketing research found that both legal and executive decision makers value trusted editors and established outlets that can sift...

LLYC News: Marketing and Consumer Trends in 2023 – Shaped by AI

LLYC News: Marketing and Consumer Trends in 2023 – Shaped by AI

With the explosion of artificial intelligence, in which generative models have burst onto the scene, the relationship between brands and consumers is becoming increasingly important. In this context, where should professional marketing and consumer products and...

Vehr Podcast: Brand Promise with Nick Vehr

Vehr Podcast: Brand Promise with Nick Vehr

At Vehr, they believe a brand is a promise. In his podcast, Nick Vehr talks with leaders who develop, manage and protect brands we all know and love. He explores how each of them are delivering against their brand’s unique promise. In this episode Nick Vehr speaks...

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