COLUMBUS, OHIO (March 28, 2023) – This March in India’s bustling capital city of New Delhi, IPREX leaders met for the opportunity to learn from one another, from some of India’s most respected business minds, and from the region’s traditions and cultures as the global...
Qantas recently experienced an engine failure during a flight, prompting a mayday call. However, the airline might need to start calling mayday on its reputation. During the flight, a loud bang was heard and one of the engines shut down, resulting in the emergency...
MC2 is proud to support a number of high-growth sporting brands. In this blog, our Deputy Creative Director, Sam Dunn, shares his thoughts on what the latest string of football club rebrands reveal when it comes to the fight to attract and engage with fans both new...
Advertising and marketing isn’t what it used to be. Our culture doesn’t want to be advertised or marketed to. Today’s “consumers” are savvy about traditional advertising. They’ve been marketed to all their lives. Fictitious characters like Don Draper and Emily in...
A quick search on LinkedIn shows that over 1.3 million individuals call themselves thought leaders. At the same time, more and more companies are working with thought leadership as part of their marketing strategy. A thought leader is usually defined as an individual...
JOLLY GOOD, a company providing VR service in medical and welfare fields, and a major pharmaceutical firm have jointly developed a VR support program for schizophrenia. Asoviva was involved in the entire PR production process, from event production to event...
In volatile times, decision-makers seek credibility over flash. Greentarget’s 10th iteration of the State of Digital & Content Marketing research found that both legal and executive decision makers value trusted editors and established outlets that can sift...
With the explosion of artificial intelligence, in which generative models have burst onto the scene, the relationship between brands and consumers is becoming increasingly important. In this context, where should professional marketing and consumer products and...
At Vehr, they believe a brand is a promise. In his podcast, Nick Vehr talks with leaders who develop, manage and protect brands we all know and love. He explores how each of them are delivering against their brand’s unique promise. In this episode Nick Vehr speaks...
Rachel Demarco, Senior PR/Influencer Manager at InsideOut PR, recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a...
Columbus, OH – December 22 2022 US$508 million global communication network, IPREX, is continuing...
UK based specialist public relations (PR) and marketing agency, Resonates, has signed on as a...
Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda...
PR firms talk at length about concepts such as thought leadership and creating unique POVs that...
To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or...