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IPREX blog: Leveraging AI for Enhanced Agency Performance: Insights from the MirrenAI Conference

While AI may still stumble at times (cue the ‘bad intern’ jokes), it will eventually offer unparalleled comprehensiveness, ensuring no detail is overlooked. It operates on data-driven insights, devoid of human bias or subjectivity, making it a valuable asset in driving consistent, informed decision-making throughout your agency. IPREX Executive Director Alexandra Mayhew explains how AI will impact your PR, communications, brand, marketing and advertising agencies.–qnawc%3FtrackingId=S3vKunDkQuWmHf6VfoIsdw%253D%253D/?trackingId=S3vKunDkQuWmHf6VfoIsdw%3D%3D

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