While AI may still stumble at times (cue the ‘bad intern’ jokes), it will eventually offer unparalleled comprehensiveness, ensuring no detail is overlooked. It operates on data-driven insights, devoid of human bias or subjectivity, making it a valuable asset in driving consistent, informed decision-making throughout your agency. IPREX Executive Director Alexandra Mayhew explains how AI will impact your PR, communications, brand, marketing and advertising agencies.
Diversity, equity, inclusion and belonging: an approach driven by organizational and human factors
The State of Global Communications & Marketing Report 2023 (SGCMR 2023) conducted by Iprex,...