Public Relations is all about your message, your audience & the channels. Who are the people you need to speak to & where would you like to see it appear? That's the daily task of this week's guest Ann-Marie O'Sullivan who has been working in PR for over 30...
Columbus, OH – [AUGUST 2, 2022] The IPREX Diversity, Equity and Inclusion (DE&I) Committee today launched a new webinar to attract diverse college students, graduates, and job seekers to the PR and communications industry. In the ever-evolving field, IPREX and its...
In 2022 being an influencer is less about follower count and more about authenticity (say hello to the micro influencer). In fact, both Gen Z and Millennials are more likely to trust a content creator than a traditional celebrity. And when you’re trying to change...
May 2022 I once beamed with pride about our marketing agency’s miniscule turnover rate. Then came the pandemic’s Great Resignation: 14 of our 30 full-time staffers at our Virginia-based agency left in eight months. Ouch. Almost a year later, fully staffed again, I...
FRANK BUSCEMI CEO & Chief Creative Officer Marx Buscemi Eisbrenner Group Several years ago, we handled a crisis firsthand, where a chemical production plant in Germany caught fire, halting production of a chemical ingredient for plastic pellets used in the...
Nick Vehr sits down with Ralf Weber, the CEO and President of m/e Communications, a Dusseldorf (Germany)-based brand communications firm and Vehr global network partner, to discuss the challenges of international marketing across cultures and the power of patience....
Columbus, OH – [JUNE 21, 2022] IPREX, a $508 million network of public relations agencies with more than 1,100 communications professionals and over 100 global markets, welcomes its new leadership team, enhanced by additions to its global board and regional teams. Two...
As experts in public relations, we understand there is only so much you can do when intimate details become public knowledge. Furthermore when celebrities are involved. We applaud her [Amber Heard's] approach to try and shift the conversation, highlight her positive...
A revolution is needed in the way we understand and work with societal change. We would like to contribute to this paradigm shift with this publication. All around us, we see a budding realization that we must - and can - succeed in creating great and important...
Today we are taking a look at the status of destination marketing in 2021. To set the stage, 2020 started out as a year filled with hopes and aspirations of world travel and Aperol spritz on the beach! In fact, according to Bloomberg, the global airline industry was...
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