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Generative AI Search (GAS): The new fuel for brand visibility

Generative AI Search (GAS): The new fuel for brand visibility

 By: Curious Public (Toronto, Canada) If you show up in Google’s top 5 search results but no one’s looking, does it really matter? Right now, people are relying on AI-written results for at least 40% of their online searches. Brands’ organic search traffic will...

Why a Global View Matters: Q&A with Heidi Otway

Why a Global View Matters: Q&A with Heidi Otway

By Carve Communications, Miami Florida     What happens when a local agency plugs into a global network? In this conversation led by Carve Communications, Heidi Otway—President and Partner at SalterMitchell PR and Americas Regional President of IPREX—shares...

Press Release: Decoding India, A map to the hidden Diversity in Unity

Press Release: Decoding India, A map to the hidden Diversity in Unity

Singapore, June 23 2025: India is not just a country, it's a continent disguised as one. With 1.4 billion people, 28 states, 8 union territories, 22 official languages, and hundreds of dialects, India doesn’t function as a single market; it operates like a continent...

Is Your Proposition Client-Centric? Solving Your Clients’ Challenges

Is Your Proposition Client-Centric? Solving Your Clients’ Challenges

By Jonathan Saatchi, managing director at MC2 It’s trite to say these days but the macro environment businesses are operating in is changing fast. Communicating the value of what you do – whether you’re a consumer brand or a professional services company – is more...

Content repurposing strategies: Content Shouldn’t End at Publish

Content repurposing strategies: Content Shouldn’t End at Publish

By Alexandra Mayhew There’s a common assumption in our industry: once a campaign is launched or a piece of content is published, its value starts to decline. The views spike, the social media posts go out, maybe there’s a brief flurry of attention—then it’s onto the...

IPREX Welcomes new European Partners and expands Latin American Presence

IPREX Welcomes new European Partners and expands Latin American Presence

CORK, IRELAND (28 April 2025) — IPREX, the top global network of independently owned communications and public relations (PR) agencies, has welcomed three new partners to its growing international network. The additions deepen IPREX’s presence in Europe and expand its...

Podcasts as a promotional tool for your agency

Podcasts as a promotional tool for your agency

Written by Guest, Jim Walsh, Executive Director, Walsh:PR  The first podcast I became addicted to was WTF with American stand-up comedian Marc Maron. What attracted me to WTF was that there was a theme running though the different episodes. Most of Marc Maron’s guests...

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