It’s natural for organizations to want good publicity and strong stakeholder relationships, but crises are inevitable. Some companies focus solely on positive PR and delay creating a crisis communication plan. However, proactive public relations and crisis communication go hand in hand, greatly benefiting business objectives. In this article Colby Gallagher discusses four reasons why crisis communications preparedness and proactive PR should both play a significant role in your strategy.

https://akcg.com/stronger-together-why-crisis-communication-and-proactive-pr-have-a-mutualistic-relationship/