Keisuke Maeda’s riveting finale to IPREX’s global survey of PR and communications marketing professionals unveils the unique challenges and technological transformations shaping public relations today. As detailed by Andrei Mylroie of DH and Julie Exner of Fahlgren Mortine, innovations like AI are revolutionizing how PR practitioners engage with audiences worldwide, offering deeper insights and creative possibilities. This comprehensive report not only highlights the complexities of global communications but also underscores the increasing role of technology in easing these challenges across diverse geographies.

https://www.advertimes.com/20240201/article446671/