Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda in PR for today’s Japanese brands. This is identified by 150 meetings with communications professionals at an inaugural PR & IR Expo in Tokyo, where our group company LaCrèta has exhibited. The exhibition was held for 3 days, and marked 21,723 attendance.
AKCG: Blog – The Importance of Media Monitoring in Crisis Communications and Public Relations
With the rapid growth of the digital landscape, keeping up with media coverage has become more...