In the News.

Asoviva Blog: Strategy and Digital Remains Key Agenda in PR for Today’s Japanese Brands

Integrated communications agency Asoviva has revealed that strategy and digital remains key agenda in PR for today’s Japanese brands. This is identified by 150 meetings with communications professionals at an inaugural PR & IR Expo in Tokyo, where our group company LaCrèta has exhibited. The exhibition was held for 3 days, and marked 21,723 attendance.

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In the News: Asoviva: What is the new concept “DEIB”?

This article delves into the emerging concept of ‘DEIB’—Diversity, Equity, Inclusion, and Belonging. These principles serve as crucial catalysts for fostering creativity and enhancing performance within agencies. PR professionals should actively create space within their teams for individuals with diverse perspectives, challenging views, and counterintuitive insights.

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