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By Alexandra Mayhew A powerful communication strategy does more than outline tactics—it serves as the guiding framework that drives meaningful connections and measurable outcomes. Too often, communications strategies become lengthy checklists, losing sight of their...

Written by Alexandra Mayhew In independent communications agencies, achieving success depends on more than creativity or flawless execution. It depends on people—and the people who guide them. That’s where the distinction between leadership and management becomes...

In a recent Meet IPREX Partners session, our EMEA and African partners came together to explore “Understanding Africa’s Communications Landscape,”  moderated by Vikram Kharvi (Bloomingdale, India). Download Vikram's Nine African Insights here. Featuring Eloïne Barry...

As communicators, we’re always looking ahead, anticipating what’s next, and identifying how to serve our clients and global audiences better. IPREX’s State of Communications and Marketing Report revealed that half of respondents believe communicating across borders...

Written by Alexandra Mayhew Why Communications Strategy Has Never Mattered More The best PR professionals always start with and return to communications strategy. A solid communications strategy isn’t a “nice-to-have”—it’s essential. As political policies shift...

Written by Alexandra Mayhew   Here’s a look at the key public relations (PR) trends shaping the industry—and why being part of a global network gives agencies an edge. The PR Industry Is Changing—Here’s What You Need to Know   The PR world is shifting....

Written By Alexandra Mayhew (with the assistance of AI)     The State of Women in PR An overview of the current landscape and representation of women in the industry The public relations industry has seen a remarkable influx of women over the past few...

By Alexandra Mayhew (written with the assistance of AI) Alexandra teaches a Master of Strategic Global Corporate Communication at the University of Colorado.   Expanding into global markets isn’t just about translating a message—it’s about making it matter....

The IPREX Academy has officially welcomed its Class of 2025! As one of the most prestigious global leadership programs for rising public relations professionals, this year’s cohort brings together emerging leaders from independent agencies worldwide, ready to elevate...