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Marketing For Change Blog: Why Willpower is Bad for Behavior Change

Marketing For Change Blog: Why Willpower is Bad for Behavior Change

In the famous 1960s experiment, psychologists put a puffy piece of sugar in front of 4-year-olds, told them if they didn’t eat it they would get another, and left them alone with the temptation to see if they could resist. For decades after the results were published,...

Staffing and AI major challenges facing communications sector

Staffing and AI major challenges facing communications sector

One in five communications firms admitted they do not have enough employees to cope with their post-Covid-19 workload. The revelation came as a report for IPREX, the global communications and public relations network, also indicated that 59pc of global communications...

STATE OF GLOBAL COMMUNICATIONS AND MARKETING REPORT

STATE OF GLOBAL COMMUNICATIONS AND MARKETING REPORT

IPREX takes the pulse of marketing and communications, exploring the callenges, opportunities, and the rise of DEI&B. Be inspired by the optimism for the future and the transformative role of technology.   GET MORE INFORMATION HERE

Walsh:PR Blog: 5 Insights on PR after an Exchange

Walsh:PR Blog: 5 Insights on PR after an Exchange

PR consultant Judith Janse from IPREX partner De Bruijn PR in the Netherlands spent a week working at Walsh:PR for an inside look at PR in Ireland. She spent the week shadowing the team at Walsh:PR and exchanged knowledge and expertise on media relations,...

Vehr Podcast: Brand Promise Podcast – AI and Your Brand

Vehr Podcast: Brand Promise Podcast – AI and Your Brand

In this podcast, Nick Vehr speaks with Chicago-based Rudd Resources President Kimberley Rudd about her excitement and anxiety for new AI-driven technology and tools. https://open.spotify.com/episode/2d8i69ENuKMfzgic68Orr1

InsideOut PR Blog: It’s Barbies World and We’re Just Living in It

InsideOut PR Blog: It’s Barbies World and We’re Just Living in It

The marketing campaign for the highly anticipated Barbie movie has been truly remarkable, captivating audiences and establishing a powerful brand presence ahead of its release. From brand collaborations to activations and strategic marketing materials, the team behind...

Vehr Podcast: Brand Promise Podcast – AI and Your Brand

Vehr Podcast: Brand Promise Podcast – AI and Your Brand

Vehr Podcast: Brand Promise Podcast - AI and Your Brand In this podcast, Nick Vehr speaks with the MC2 Managing Director, Jonathan Saatchi, from Manchester, UK, about AI applications he’s seen in practice and how they are testing this new technology....

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