Dans l'actualité.

In this podcast, Nick Vehr speaks with IPREX Global Communication Executive Director Alex Mayhew about how agencies are seeking to understand the promise and challenge of AI for themselves and their clients.  ...

There are a ton of ways to botch a focus group. But let’s pause for a moment to ask a baseline question about the world’s most common qualitative method: Is anyone ever really honest in even the most well managed focus group? In this article, Peter Mitchell (CEO and...

Just a few weeks ago, a recent Goldman Sachs report predicted artificial intelligence could replace over 300 million jobs. The rise of ChatGPT has taken over many mundane activities, and this may only be the beginning. In this blog, Clare Fitzgerald (PR &...

The global Healthcare LLYC team is launching a new publication on prevention and self-care within its What’s Up Health platform. A growing trend involves empowering consumers to take charge of their health and make informed, science-based decisions. This improves the...

This March in India’s bustling capital city of New Delhi, IPREX leaders met for the opportunity to learn from one another, from some of India’s most respected business minds, and from the region’s traditions and cultures as the global network celebrated its...

OFFF Barcelona is the largest showcase and window of contemporary visual creativity and design. For three days at the end of March we took ourselves to the sunny shores of Barcelona for OFFF Festival to immerse ourselves in the latest design, art and cultural trends...

While we recognize that trend lines show businesses have been gaining in trust over the past decade, to take the top spot as the most trusted institution and role on the planet, across geographical and cultural lines, means business leaders are now at the apex of...

April 1st has rolled around once again, bringing with it the annual tradition of practical jokes. As people across the country engage in pranks and hoaxes, many ponder on the origin of this age-old custom, yet definitive answers remain elusive. In recent years,...

Social media influencers have carved out a key role in the marketing world, and are vastly important for big and small brands alike. According to Statista, social media influencing was a $16.4 billion global business in 2022 – an increase of more than 256% during the...

The 2023 IPREX Annual Global Conference was held March 1-3 in New Delhi, India. The conference was attended by more than 25 partners and guests from across Europe, the Middle East, Asia, and the United States. Delegates discussed topics such as the emergence and...