In the latest case study from LLYC (Barcelona, Spain), Eva Pedrol reveals how they developed a communication strategy for Mango, one of the leading companies in the fashion industry. This case study highlights the key approaches and insights behind developing an...
By Alexandra Mayhew. This article was written with AI support. AI in PR Artificial intelligence (AI) AI is changing the world, and communications, marketing, and public relations (PR) is no exception. With AI technology, machine learning and natural language...
In this new blog, Michelle Yeow – PR & Influencer Coordinator from Inside Out PR (Syndey, Australia) explores the rise of AI and its seamless integration into society, with a particular focus on Coca-Cola's recent AI-generated Christmas ad. She delves into how AI...
2024 has been a transformative year for the public relations industry, with advancements in Artificial Intelligence (AI), shifting audience behaviors, and an evolving media landscape creating both challenges and opportunities. In this blog, The TASC Group (New York,...
By Alexandra Mayhew. This article was written with AI support. Strategic communication is crucial to protect an organization’s reputation during crises, ensuring a coordinated and effective response. In today’s interconnected and fast-moving world, organizations are...
In today’s era of “data-driven communications,” many organizations hesitate to invest in research. However, research is crucial for reaching your audience, uncovering valuable insights, and avoiding wasted budget. Mallory Peak from DH (Spokane & Seattle, USA)...
By Alexandra Mayhew with the assistance of AI. Mastering Media Monitoring: A PR Professional’s Guide to Crisis Management and Brand Reputation In today's digital age, managing a brand's reputation is crucial, and media monitoring plays a vital role in...
By Alexandra Mayhew. This article was written with AI support. Embedding ESG for Lasting Impact Effective internal communication is the foundation of a successful ESG strategy. By embedding ESG principles into corporate culture, leveraging diverse communication...
If you’ve ever pitched to the media, you know that the path from idea to pitch to coverage is rarely a straight line. In fact, securing coverage requires intentionality, creativity, and patience. In the latest newsletter from Carve Communications (Miami), Nicole Brief...
Congratulations to Senior Client Director, Orla Clancy from AM O'Sullivan PR (Cork, Ireland) for being featured in Business Plus Magazine’s ‘40 Under 40: A Spotlight on the PR Sector’s Young Talent’. https://businessplus.ie/media-plus/40-under-40-pr-6/
February 2022 Last year, the IPREX Global Network established a new committee to address...