Noticias.

While AI may still stumble at times (cue the 'bad intern' jokes), it will eventually offer unparalleled comprehensiveness, ensuring no detail is overlooked. It operates on data-driven insights, devoid of human bias or subjectivity, making it a valuable asset in...

Nick Vehr speaks Manifesto CEO & Partner Director, Harri Kammonen, about accounting for your customer’s wants and needs when considering the use of AI-generated content. https://open.spotify.com/episode/5KQXdEd71j4KjdrT4Ggnyr  

Alan Silberberg, founder of cybersecurity firm Digijaks, is a partner with Olmstead Williams Communication (California, USA) in online reputation management. Silberberg reveals tactics for moving negative news to page two of search engines to the battle of bots and...

IPREX has announced the appointment of two members to its Global Board and the onboarding of its newest partner in Canada, Global Public Affairs. Anu Gupta, Directeur at APRW (Singapore) will assume the role Asia Pacific President while Lindsey DeWitte, President of...

This article delves into the emerging concept of 'DEIB'—Diversity, Equity, Inclusion, and Belonging. These principles serve as crucial catalysts for fostering creativity and enhancing performance within agencies. PR professionals should actively create space within...

By friday night, we're all looking for something to help us turn off our brain. If you can make an article that is so well designed that it engages people on friday night, chances are you've made something that's damn good. In this article, Meisha Thigpen (Creative...

This article explores Japanese trends in the collaboration between companies and PR agencies, offering valuable insights for anyone involved in public relations, irrespective of whether they work in-house or for an agency....

In this podcast, Nick Vehr speaks with APRW Director Ana Gupta about how Asia is more cautious than the United States when it comes to adopting AI in professional applications. https://open.spotify.com/episode/4GMYr8j9YjvYHsC9P1rxN9 Image: Nick Vehr CEO Vehr

IPREX recently released the "State of Global Communications and Marketing 2023" report, based on a global survey conducted among public relations and PR professionals from 431 companies across 28 countries. This underscores that, despite notable regional variations,...