In the News.

Walsh:PR Blog: The Influence of Artificial Intelligence on PR

Artificial Intelligence (AI) has become a significant aspect of our lives. PR expert Andrew Bruce Smit, featured in an enlightening PRII event, explores the implications and effects of AI in the field of PR. Our IPREX partner, PR consultant Judith from De Bruijn PR in the Netherlands, attended the event and now shares her insights and knowledge in this blog.

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In the News: Asoviva: What is the new concept “DEIB”?

This article delves into the emerging concept of ‘DEIB’—Diversity, Equity, Inclusion, and Belonging. These principles serve as crucial catalysts for fostering creativity and enhancing performance within agencies. PR professionals should actively create space within their teams for individuals with diverse perspectives, challenging views, and counterintuitive insights.

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