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Real Talk on AI: How Agencies Are Actually Using It

AI has moved beyond the hype—agencies are already putting it to work. In this webinar, IPREX leaders and digital specialists from the U.S. and Europe share how they’re using AI day-to-day across content, strategy, research, admin, and reporting.

You’ll hear:

• Which tools are proving most useful (and which they’ve ditched)

• How agencies are building custom workflows and training teams

• The ethical, cost, and client questions shaping adoption

• How AI is freeing time for deeper insights and higher-value consultancy

Whether you’re an agency leader ready to scale adoption or an in-house comms pro curious about what your partners should be doing, this session delivers grounded, practical insights.

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