Learn to future‑proof your agency with AI

AI is already reshaping how PR and communications teams work—speeding up research, content development and audience insight. When used well, it streamlines workflows and strengthens the strategic, creative work your agency is known for.

Based on our 2026 Emerging Leaders Staff Survey of 67 PR professionals across the IPREX network, this toolkit shows how agencies are really using AI today—where it’s adding value, where risks show up, and what leaders can do next to future‑proof their teams.

Download the toolkit to:

• See how 67 PR professionals are using AI in practice

• Spot gaps in training, policy and client visibility

• Get next‑step recommendations for agency leaders