In the News.

By Alexandra Mayhew There’s a common assumption in our industry: once a campaign is launched or a piece of content is published, its value starts to decline. The views spike, the social media posts go out, maybe there’s a brief flurry of attention—then it’s onto the...

CORK, IRELAND (28 April 2025) — IPREX, the top global network of independently owned communications and public relations (PR) agencies, has welcomed three new partners to its growing international network. The additions deepen IPREX’s presence in Europe and expand its...

Written by Guest, Jim Walsh, Executive Director, Walsh:PR  The first podcast I became addicted to was WTF with American stand-up comedian Marc Maron. What attracted me to WTF was that there was a theme running though the different episodes. Most of Marc Maron’s guests...

By Alexandra Mayhew Alexandra teaches a Master of Strategic Global Corporate Communication at the University of Colorado. Self-awareness is often talked about in leadership circles—but not always understood. It’s not just about knowing your strengths or being aware of...

By Alexandra Mayhew A powerful communication strategy does more than outline tactics—it serves as the guiding framework that drives meaningful connections and measurable outcomes. Too often, communications strategies become lengthy checklists, losing sight of their...

Written by Alexandra Mayhew In independent communications agencies, achieving success depends on more than creativity or flawless execution. It depends on people—and the people who guide them. That’s where the distinction between leadership and management becomes...

In a recent Meet IPREX Partners session, our EMEA and African partners came together to explore “Understanding Africa’s Communications Landscape,”  moderated by Vikram Kharvi (Bloomingdale, India). Download Vikram's Nine African Insights here. Featuring Eloïne Barry...

As communicators, we’re always looking ahead, anticipating what’s next, and identifying how to serve our clients and global audiences better. IPREX’s State of Communications and Marketing Report revealed that half of respondents believe communicating across borders...

Written by Alexandra Mayhew Why Communications Strategy Has Never Mattered More The best PR professionals always start with and return to communications strategy. A solid communications strategy isn’t a “nice-to-have”—it’s essential. As political policies shift...