Singapore, June 23 2025: India is not just a country, it’s a continent disguised as one. With 1.4 billion people, 28 states, 8 union territories, 22 official languages, and hundreds of dialects, India doesn’t function as a single market; it operates like a continent of mini-markets. For international brands, this complexity is both a challenge and a massive opportunity.
As more companies set their sights on India, many quickly realize that traditional global marketing strategies often fall short. India with its complex and dynamic nature demands deeper credibility, cultural connection, and earned trust. In this dynamic, high-stakes environment, public relations (PR) emerges not as a support function but as a core business strategy.
Bloomingdale PR’s, one of India’s leading communications consultancies and the India-based partner of IPREX, one of the world’s leading global networks for independent communication firms, newly released white paper, Decoding India: The PR Landscape 2025, dives deep into the nuances of India’s communication ecosystem. It uncovers the political, economic, and cultural layers that shape how stories are received, interpreted, and amplified in India’s diverse regions. It outlines why one-size-fits-all messaging fails, and how culturally intelligent communication can make or break a brand’s entry or expansion. The whitepaper was launched on the sidelines of a closed-door webinar hosted by IPREX for its members and moderated by Harri Kamominen, EMEA President, IPREX and CEO, Manifesto, Finland.
“Today, PR in India is far more than press releases and events. It spans stakeholder engagement, regional influencer strategies, CSR communications, crisis readiness, and digital storytelling. With more than 806 million internet users and 25 million more coming online each year India is one of the world’s most vibrant digital economies. However, digital India is not homogenous. From viral local language reels to the fast growing regional meme culture, communication must resonate locally to travel nationally”, said Vikram Kharvi, the CEO of Bloomingdale Public Relations, and Author of Decoding India.
Adding to the complexity is India’s young demographic. With over 50% of the population under 30, social media trends shift fast, and expectations from brands are high. The digitally native generation isn’t just a consumer base, it’s a conversation leader, agenda-setter, and cultural critic rolled into one.
“At IPREX, we believe that understanding business culture is the single biggest barrier—and opportunity—when entering any new market. That’s why our global network of partners works closely to provide trusted, on-the-ground advice to help clients navigate today’s complex and fast-changing environment. Asia Pacific is a key growth region for IPREX, offering both vast diversity and immense economic potential,” said Anu Gupta, APAC Regional President , IPREX and Director, APRW.
This white paper arms brands with the insights needed not just to show up in India but to stand out. It’s a guide to understanding the unspoken rules of influence, and a roadmap for building lasting credibility in a market where reputation is everything.
Curious about what it really takes to build a brand in India?
Download the white paper now and explore how the world’s most complex market can become your most powerful opportunity.
About IPREX
IPREX is a $508 million network of communication agencies. IPREX has more than 1,100 communications professionals in more than 63 countries globally. Our locations are overseen by local senior leaders who take a highly active role and interest in client success. IPREX is the tenth-largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.
IPREX member agencies recognize the importance of creating a more diverse, equitable, and inclusive workplace and workforce. The network intentionally supports them by providing resources and best practices that address race, age and gender to ensure they commit to diversity, equity and inclusion (DE&I) with action and intention. Visit IPREX at https://www.iprex.com/
About Bloomingdale Public Relations
Bloomingdale PR is a strategic communications consultancy delivering integrated PR, digital, and influencer campaigns across India, Southeast Asia, and global markets. Headquartered in Mumbai, with a Global reach. Bloomingdale PR works across sectors including real estate, consumer, tech, fashion, and finance.
The firm has executed over 200 impactful campaigns, helping brands build trust, visibility, and long-term positioning. Its team of senior consultants combines creative storytelling with business-aligned communication strategies. Bloomingdale PR is known for its collaborative approach, research-led insights, and strong media relationships.
Committed to ethical storytelling and inclusion, Bloomingdale PR supports purposeful narratives that drive real results in an ever-evolving media landscape.