As AI becomes part of more day-to-day marketing work, it is getting harder to make content feel distinctive. MBE Group shares why brand voice still matters and how a few simple guidelines can help teams use AI without losing the personality and perspective that make a brand recognizable.

Google's shift to a conversational, AI-driven search experience is reshaping the ad industry. Gatesman's Andy Biefel explains why AI Max campaigns and generative engine optimization (GEO) are now essential for maintaining discoverability in the new search landscape.

Canadian PR firms face AI disruption differently based on their service mix. Content writing is most exposed while strategy and consulting represent growth areas. A case study for IPREX members.