While AI may still stumble at times (cue the ‘bad intern’ jokes), it will eventually offer unparalleled comprehensiveness, ensuring no detail is overlooked. It operates on data-driven insights, devoid of human bias or subjectivity, making it a valuable asset in driving consistent, informed decision-making throughout your agency. IPREX Executive Director Alexandra Mayhew explains how AI will impact your PR, communications, brand, marketing and advertising agencies.
In the News: Asoviva & DH: Generative AI will continue to sweep the world in 2024, how will technology change public relations and PR work?
In the swiftly changing technological realm, global communication professionals weigh the value of...