While AI may still stumble at times (cue the ‘bad intern’ jokes), it will eventually offer unparalleled comprehensiveness, ensuring no detail is overlooked. It operates on data-driven insights, devoid of human bias or subjectivity, making it a valuable asset in driving consistent, informed decision-making throughout your agency. IPREX Executive Director Alexandra Mayhew explains how AI will impact your PR, communications, brand, marketing and advertising agencies.
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South Africa, formerly celebrated for its peaceful transition to democracy, is now grappling with...