Nick Vehr (US) sits down with Horacio Loyo Gris, Director of Dextera Comunicación (Mexico), to explore the growing role of artificial intelligence (AI) in our everyday lives. Together, they dive into how AI is reshaping consumer experiences and discuss the critical importance for brands to preserve trust by keeping their human teams at the heart of their operations.
DH: Blog – Assumptions are expensive: Why data-driven communications includes investing in research
In today’s era of “data-driven communications,” many organizations hesitate to invest in research....