Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But just as they all share core challenges, they also share a sense of optimism about the subject at the heart of our survey: communicating across borders.
The firm’s new report, The State of Global Communications and Marketing, is based on a survey of more than 400 companies and their communications functions across 28 countries. The data highlights organizations’ strategies for disseminating information both internally and externally, and uncovers similarities and differences among the world’s three regions: Europe, Middle East and Africa (EMEA), Asia Pacific (APAC), and the Americas.