Thomas Marko&Associés, a communication and influence agency, has joined IPREX as its French representative.
Thomas Marko&Associés joins IPREX: Thomas Marko&Associés, a communication and influence agency, has joined IPREX as its exclusive French representative. IPREX is a global network of independent communication and public relations agencies with over a thousand professionals in more than 100 markets and a cumulative turnover of $508 million.
Sibyle Veil's Strategic Plan: Sibyle Veil, head of Radio France, announced a new strategic plan due to a €23.5 million budget cut, digital destabilization, and a decline in linear radio listenership, especially among young and working-class audiences.
Doctolib chooses Herezie: Doctolib has selected the independent agency Herezie to launch a new communication campaign targeting healthcare professionals, which will be disseminated in France from May 19 via various formats and channels.
Unicid selects Quai des Orfèvres: The national interprofessional cider union (Unicid) has chosen the independent agency Quai des Orfèvres to refresh its brand image, aiming to broaden cider consumption beyond traditional associations.
IBM's US Investment: IBM announced a $150 billion investment in the United States over the next five years, with $30 billion allocated to research and development, particularly in artificial intelligence.
Actionable's Conversational AI: The startup Actionable launched "Intelligence," a conversational AI designed to assist with decision-making regarding customer insights and access to internal customer relation data.
Reelevant raises €6 million: Reelevant, a startup specializing in hyper-personalization for marketing campaigns, secured €6 million in Series A funding to develop its solution and expand internationally.
LVMH to acquire L'Opinion and L'Agefi: Bernard Arnault, CEO of LVMH, reportedly reached an agreement to acquire the liberal daily L'Opinion and the financial news site L'Agefi from Nicolas Beytout.
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