IPREX welcomes SE2, an integrated marketing and communications agency focused on driving social change across public, nonprofit, and government sectors. SE2 specializes in behavior change campaigns that make communities healthier, with deep experience in areas such as public health, education, housing, and sustainability. Their bilingual, multicultural team brings community organizing, journalism, government, and digital strategy backgrounds together to help clients cut through “AI slop” and digital clutter with community‑led, human‑centered communications.

In this Q&A, SE2 shares how their SE2 PowerMap™ approach works in practice, including a statewide vaccine confidence campaign in Colorado, and how they hope to collaborate with IPREX partners to identify new opportunities, share expertise, and tackle complex social challenges together.

Eric Anderson - Principal & Co-Founder, SE2

Q: How would you describe your agency?

We’re an integrated marketing and communications agency focused on driving social change. We focus on campaigns that shift behavior and promote policy to support positive, sustainable change. Our clients are typically nonprofits (NGOs), foundations and government. Our unique SE2 PowerMap™ approach is community-led process that brings together people to build connection. In a world of AI slop and social media polarization/clutter, this returns to the human roots of effective communications.

Q: What challenges do you help clients solve?

For nearly three decades, we’ve supported clients who want to make their communities healthier. That includes clients focused on public health, delivering healthcare, sustainability, education, affordable housing, food security, childcare, workforce development, prevention, behavioral health, immigrant rights and other priorities that support healthy communities.

Q: What makes your team or culture distinctive?

We have a bilingual, multicultural team that brings diverse and deep community connections and experience. This allows us to see pressing issues from various perspectives. Our team brings experience as community organizers, campaign consultants, government spokespeople, journalists, and digital strategies.

Q: Why are you excited to join IPREX?

We’re eager to learn from other agencies and identify shared goals. We hope to provide our subject matter expertise and grow our geographic reach through collaboration that benefits other members of the network.

Q: How would you like to work with other IPREX partners?

Identifying new business opportunities by leveraging our shared expertise, staying abreast of new trends and best practices, and embracing new challenges together with collective energy.

Q: Please share one client example, campaign, or case study.

Filling the Federal Vaccine Information Void

The Challenge

Disruption and widespread vaccine disinformation in the United States created confusion about vaccine safety, effectiveness, access, and public health guidance. As national vaccine policy and messaging became confused, Coloradans needed a credible, coordinated source of science-based information. SE2 helped create the Colorado Chooses Vaccines coalition to fill that gap with trusted voices, public education, policy support, and rapid response to federal changes that could undermine vaccine confidence and access.

Our Approach

SE2 supported Colorado Chooses Vaccines in building a clear, unified communications platform for healthcare providers, public health leaders, community organizations, and advocates. The work centered on making credible vaccine information easy to find, understand, and share.

Key elements included:

Coalition messaging and rapid response: Helping partners respond quickly to federal actions and disinformation with consistent, fact-based messages from trusted sources, including physicians.
Media outreach: Elevating coalition experts and shaping coverage (in Spanish and English) about Colorado’s response to federal vaccine changes.
Public education: Providing science-based information and reliable guidance amid conflicting national messages.
Advocacy support: Supportive messaging in news and opinion coverage bolstered coalition-backed legislation that supported Colorado vaccine access.
Coalition promotion: Helping demonstrate the breadth of support behind vaccine access to build public trust.

The Impact

Colorado Chooses Vaccines quickly became a visible, trusted voice and a national model for how states can lead on this issue. Colorado’s independent, proactive approach to protecting vaccine access and confidence drew national coverage from major media outlets, including PBS NewsHour, NBC News and NPR, as well as a stream of local coverage addressing Coloradans’ needs directly.

This included:

236 stories placed or influenced with a total reach of 278 million impressions and advertising value equivalent to $2.57 million.
Average website engagement of 3:24, exceeding the 2:58 benchmark for health websites
A broad statewide coalition of healthcare, public health, and community organizations aligned around vaccine access and trust

Together, these efforts helped Colorado Chooses Vaccines fill a critical information void, reinforce public trust in science-supported vaccines, and mobilize a statewide network prepared to respond to shifting federal policy and ongoing misinformation.Q: IPREX brings together diverse expertise from around the world. How do you see that diversity fueling innovation and growth?

I see it every time I participate in an IPREX conference or virtual engagement. These are spaces where partners get to showcase what they are doing that’s unique and, in some cases, game-changing. Our partners are not afraid to brag and share their innovative campaigns, initiatives, and tools. I look forward to our video calls and in-person events for knowledge sharing that can spark new ideas or approaches. We don’t compete in IPREX. We complement and foster collaboration, growth, and support within this network.

Q: What are you excited about in the next 1-2 years?

Share any growth plans, new services, market opportunities, or goals for the future.

We’re doubling down on the people-powered SE2 PowerMap™ approach as a way to stand out and remain relevant in the era of AI and digital clutter.

“Audiences are exhausted by AI slop and digital clutter. They crave in-person connection in their community. That’s where we will meet them.”

Eric Anderson
Principal & Co-Founder, SE2

Meet Our New Member: SE2 | IPREX