Meet our new member: Aurai | Consulting
Aurai | Consulting has joined IPREX as our new partner in Milan, Italy, strengthening the network's ability to support clients with high‑level strategic counsel and on‑the‑ground communications expertise in this key European market.
Who they are
Aurai | Consulting was born in 2025 from a desire to bridge the gap between high‑level management consulting and hands‑on communication strategy. The team set out to build an agile boutique firm capable of navigating complex business challenges with both speed and a personal touch.
In practice, that means acting as a strategic partner for companies facing critical transitions, from corporate reputation and crisis management to supporting major industrial plans and sensitive transformation moments.
What they do
Day to day, Aurai | Consulting helps clients decode the Italian market and communicate their value effectively to the stakeholders that matter most. Their work focuses on steering organisations through reputational challenges, high‑stakes announcements and long‑term strategic shifts.
Whether advising leadership teams, shaping narratives around industrial investments or managing issues as they unfold, the agency combines strategic insight with clear, focused communication.
How they work
"Partnership" is the guiding word for Aurai | Consulting. They emphasise that they do not simply work for clients, but with them, building relationships based on transparency, speed and a deep understanding of the business context.
Inside the agency, strategic thinking meets creativity, fostering a culture that is always oriented toward solving the next big problem rather than just completing the next task.
Work in action: Acqua Fiuggi
Aurai | Consulting is particularly proud of its recent work with Acqua Fiuggi, a historic Italian brand embarking on a major new chapter. The agency supported communication around the inauguration of a new production plant and the launch of a €40 million industrial plan, a pivotal moment in the company's evolution.
The project brought together corporate strategy, media relations and stakeholder engagement, helping to position the investment as the start of a new industrial and commercial cycle for the brand and its territory. You can read more about the initiative in this Forbes Italy feature on Acqua Fiuggi's new plant and strategic plan.
Why Aurai | Consulting joined IPREX
For Aurai | Consulting, IPREX is "the perfect bridge". Joining the network means being able to offer Italian clients trusted global reach, while also serving as "boots on the ground" in Italy for international partners.
Through IPREX, the agency aims to contribute local expertise and cultural insight to multi‑market programmes, helping brands and organisations succeed in a nuanced and often complex business landscape.
Looking ahead
If there is one thing Aurai | Consulting would like readers to remember, it is this: they see themselves as a gateway to Italy. For organisations that need a partner who understands the nuances of the Italian business environment and can manage complex corporate challenges with agility, Aurai | Consulting wants to be the team on speed dial.
IPREX looks forward to collaborating with Aurai | Consulting on future cross‑border initiatives and to introducing more clients to their blend of strategic consulting and high‑impact communication in Italy.
