LLYC News: Prevention and self-care in What’s Up Health: Are brands ready to adapt to the growing wellness trend?
The global Healthcare LLYC team is launching a new publication on prevention and self-care within its What’s Up Health platform. A growing trend involves empowering consumers to take charge of their health and make informed, science-based decisions. This improves the quality of life of individuals and, at the same time, helps to relieve the pressure on healthcare systems. David Martin, Senior Director of Digital Marketing at LLYC, tells us how brands can use digital marketing strategies to capitalize on this trend and effectively differentiate themselves in a sector with high competition.