Asoviva Blog: Royal Enfield

Article
Written By

Royal Enfield, headquartered in India, is the world’s oldest motorcycle manufacturer. The brand has a great global presence, with approximately three times as many as BMW’s sales. However, in the Japanese market, Royal Enfield is not as familiar amongst the general public and the motorcycle rider community. Asoviva has been in charge of Royal Enfield PR in the Japanese market, with a primary focus on localization.

https://asovivapr.com/case-studies/pr/royal-enfield/

 

Previous

IPREX Blog: Does AI threaten the PR, marketing, brand, and communications industries? As with most things, it depends on your perspective.
Next

DH Blog: Digital Advertising in 2023