AGC Singapore 2026: A Conversation with Our Global President

Q: Why Singapore for AGC 2026?

Singapore sits at the intersection of global business, technology, and culture. It’s a place where trust matters, systems are sophisticated, and cultural intelligence isn’t optional. In navigating the current geopolitical turmoil, Singapore is an ideal setting for conversations about influence that actually matters.

Q: This year’s theme is “Influence That Matters.” What does that mean in practice?

Influence isn’t about reach alone - it’s about credibility, judgement, and the ability to operate responsibly across borders, platforms, and cultures. At AGC Singapore, we’ll focus on how agencies build trust, use technology wisely, and work globally without losing nuance or integrity.

Q: What should partners expect from the conference?

We will be focusing on issues that partners are dealing with every day, including tackling AI with accountability, cross-cultural competence, reputation under pressure, and the leadership challenges facing independent agencies.

Q: How does AGC fit into IPREX’s broader direction?

2026 is a year of focus for IPREX. It’s about collaboration, shared learning, and creating the conditions for meaningful work together, not just during the conference, but well beyond it. The Global Board has sharpened our goals, and AGC is where partners will see that direction come to life.

Q: What makes AGC different from other industry conferences?

AGC works because of the people in the room and the trust, openness, and willingness to engage that partners bring to the discussions.. The conversations that happen over dinner, on a river cruise, or during a session often matter just as much as what’s on stage.

Q: What would you say to partners who are considering attending?

If IPREX is part of how you think about your agency’s future - and it should be! - AGC Singapore is worth prioritising for the opportunity to reconnect and challenge assumptions, together with contributing to where our network goes next.

I look forward to seeing you in Singapore!.

Ann-Marie O’Sullivan
Global President, IPREX