Africa Media Agency: PR Blog: What Are the Benefits of Public Relations for a Brand ?

Public relations (PR) goes beyond simply promoting a brand; it is key to building credibility, visibility, and a strong reputation. While many brands concentrate on direct marketing, PR provides an additional layer of credibility. In this blog, Eloine Barry from African Media Agency (Cote d’Ivoire) shares six benefits of PR, including the often ellusive direct link to increasing sales and improving return on investment (ROI).https://africanmediaagency.com/what-are-the-benefits-of-public-relations-for-a-brand/