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Marketing for Change Blog: How to Listen to Your Audience to Drive Change

Advertising and marketing isn’t what it used to be. Our culture doesn’t want to be advertised or marketed to. Today’s “consumers” are savvy about traditional advertising. They’ve been marketed to all their lives. Fictitious characters like Don Draper and Emily in Paris have shown them just how much effort (and drama) goes into it all. And our culture is sick of it. Rightfully so. No one wants to feel like they are being manipulated or controlled. In this article Karen Ong Barone, Principal and Executive Director at Marketing for Change, gives her advice on how to listen to your audience properly to drive change.

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