With the explosion of artificial intelligence, in which generative models have burst onto the scene, the relationship between brands and consumers is becoming increasingly important. In this context, where should professional marketing and consumer products and services focus? How can they anticipate the challenges and changes ahead? How can the emergence of generative AI models such as ChatGPT, for example, affect them? LLYC’s Consumer Engagement and Deep Digital Business teams, including David Gonzalez Natal (Partner and Global Engagement Manager at LLYC), present the 10 trends that, driven by the explosion of Artificial Intelligence, will influence consumers and businesses in 2023.