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InsideOut PR Blog: It’s Barbies World and We’re Just Living in It

The marketing campaign for the highly anticipated Barbie movie has been truly remarkable, captivating audiences and establishing a powerful brand presence ahead of its release. From brand collaborations to activations and strategic marketing materials, the team behind the Barbie movies has left no stone unturned in their mission to promote the film. In this blog, Tilly Powell, PR & Influencers Coordinator at InsideOut PR, discusses the key strategies employed by the Barbie movies marketing team. Additionally, the InsideOut PR team has individually chosen their favourite Barbie collaboration, stunt, or activation.

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