Rachel Demarco, Senior PR/Influencer Manager at InsideOut PR, recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in full swing.
While appearances certainly matter when you’re trying to build a name for yourself in the influencer industry and get noticed by big brands, should we as media and comms professionals be looking outside of the social pages for talent to invite to our events?