by iprex_admin2022 | Feb 20, 2025 | News
In the latest case study from LLYC (Barcelona, Spain), Eva Pedrol reveals how they developed a communication strategy for Mango, one of the leading companies in the fashion industry. This case study highlights the key approaches and insights behind developing an...
by iprex_admin2022 | Feb 13, 2025 | News
In this new blog, Michelle Yeow – PR & Influencer Coordinator from Inside Out PR (Syndey, Australia) explores the rise of AI and its seamless integration into society, with a particular focus on Coca-Cola’s recent AI-generated Christmas ad. She delves into...
by iprex_admin2022 | Feb 6, 2025 | News
2024 has been a transformative year for the public relations industry, with advancements in Artificial Intelligence (AI), shifting audience behaviors, and an evolving media landscape creating both challenges and opportunities. In this blog, The TASC Group (New York,...
by iprex_admin2022 | Jan 31, 2025 | Blog, News
By Alexandra Mayhew. This article was written with AI support. Strategic communication is crucial to protect an organization’s reputation during crises, ensuring a coordinated and effective response. In today’s interconnected and fast-moving world, organizations are...
by iprex_admin2022 | Jan 30, 2025 | Blog, News
In today’s era of “data-driven communications,” many organizations hesitate to invest in research. However, research is crucial for reaching your audience, uncovering valuable insights, and avoiding wasted budget. Mallory Peak from DH (Spokane & Seattle, USA)...
by iprex_admin2022 | Jan 23, 2025 | Blog, News
By Alexandra Mayhew with the assistance of AI. Mastering Media Monitoring: A PR Professional’s Guide to Crisis Management and Brand Reputation In today’s digital age, managing a brand’s reputation is crucial, and media monitoring plays a vital role...
