Inside the Independent Agency: What Drives Retention in 2026.

An IPREX Toolkit

For the first time in our history of running global staff surveys, work-life balance outranked financial compensation and benefits as the top priority for employees across partner agencies. That shift says a lot about what today’s talent values and what is driving long-term retention. This most recent data tells a clear story - the priorities have shifted. This toolkit will help you keep pace.