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Spotlight PR

Spotlight PR was founded by Johan Wetterqvist and Axel Lagerbielke in 2005. We set out to challenge the traditional agencies and develop new ways in which to work with PR.

Our ambition is to bring communication and sales closer together, thereby demonstrating the real effect of PR work – we call it sales driven PR.

Our strategy is to grow with our clients, becoming their prime communications partner – and to that end we have established other communications businesses, in advertising, web and research, so that we can offer services in most communications and marketing areas.

Johan Wetterqvist, Chairman
Axel Lagerbielke, Managing Director

Johan is co-founder, director and chairman of the board.He has 25 years experience in marketing, PR and communications, mostly from the agency side. Prior to starting Spotlight in 2005, he led the expansion of Text 100 in the Nordic region.

Axel is co-founder of Spotlight. He has 20 years’ PR experience, having worked both for local and global agencies. Axel started Bite Communications in Sweden and was Managing Director there until he started Spotlight in 2005.

Contact: Johan Wetterqvist, Chairman
Contact: Axel Lagerbielke, Managing Director


Spotlight PR
Sturegatan 34
Tel: +46 858610400


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  • Crisis Communication
  • Technology

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