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SalterMitchell drives change – in public policy, brands and consumer behavior. We’re a fully integrated PR and behavior change marketing firm with offices in Tallahassee, Orlando and Washington DC. We have two teams – PR and Marketing for Change™, a national behavior change marketing firm.

From advocacy on consumer and business issues to environment, healthcare and safety, our team of 40+ professionals helps what’s good become fun, easy and popular. We’re research geeks and relentless go-getters. We focus first on understanding – policy alternatives, deeply held beliefs and target audience behavior.

And then we get to work. With in-house marketing research and analysis, campaign design, communications counsel, earned and social media, behavior change marketing, digital, creative and media placement services, we deliver award-winning work that makes a difference.

April Salter, President & COO
Peter Mitchell, Chairman & CEO

A former advisor to the Governor of Florida, April provides strategic leadership, developing creative, accessible initiatives to communicate simply and effectively. Her rôle is to position issues and ideas to succeed

Peter got into behavior change marketing 20 years ago when his anti-tobacco marketing campaign transformed tobacco control in Florida and nationally. He leads the agency’s creative strategy and develops behavior change campaigns for healthcare, environment and consumer clients

Contact: April Salter, President & COO
Contact: Peter Mitchell, Chairman & CEO
Mobile: +1 571 444 2192


117 S. Gadsden Street
Tel: +1 850 681 3200


  • Corporate
  • Healthcare
  • Public Affairs

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