SalterMitchell PR is fluent in Floridian. We understand the communities, change-makers and challenges that drive the Sunshine State, and we put our insights and influence to work on behalf of our clients.
Based in the capital of Florida, SalterMitchell PR is an award-winning agency that provides strategic insight and guidance to organizations seeking to make an impact in the nation’s third-most populous state. We work with corporations, associations, state agencies, municipalities, public and private institutions, and nonprofits. They rely on us to help them establish and protect their reputation, manage issues, shape public opinion, tell their stories, build relationships, and advocate for change. We focus on maximizing support, minimizing opposition and helping good causes win in Florida.
April Salter is a public relations veteran with extensive experience developing creative, cutting-edge approaches to communications and marketing challenges. Known as a top crisis-communications and cause marketing expert, April is called on to consult on a variety of high-profile issues and initiatives. She is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.
Heidi Otway brings more than 25 years of experience in all aspects of media, marketing, and communications planning. A former journalist, she specializes in developing creative strategies to inform and engage Florida’s diverse and multicultural population. Heidi is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.
- Public Affairs