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We are marketing strategists, data analysts, digital marketing consultants, media relations specialists, graphic designers, software engineers, video producers, VR/AR developers and a drone pilot.

We focus on placemaking (or city marketing) – building the positioning and investment case globally for cities/regions as well as high-growth, private equity backed businesses often in the technology and healthcare sectors.

We exist to make a positive difference – to our people, our clients and to the communities where we live, work and play. Our clients range from the Cabinet Office of the UK Government to Mondelez International to If you think big, we’ll think bigger.

Welcome to MC2.

Martha Goodfellow, Associate Director
Mike Perls MBE, Founder & CEO

An FMCG and trade communications strategy specialist focused on making a true difference to high-growth global businesses, Martha has acted as strategic lead for some of the UK’s most recognised brands including Mondelez International, Red Bull, Krispy Kreme UK, Travel Counsellors, Aintree Racecourse and Typhoo. She also acts as ‘internal client’ for MC2, challenging briefs and ensuring client expectations are maintained and delivered through our quarterly review activity and client satisfaction initiatives.

Since 1999, Mike has grown MC2 into one of the largest independents in its sector in the UK. Visiting Professor of Marketing and board member, Manchester Metropolitan University, and a Non-Executive Director of the Rugby League World Cup 2021.

Contact: Martha Goodfellow, Associate Director
Mobile: +44 7854 741 252
Contact: Mike Perls MBE, Founder & CEO
Mobile: +44 7769 693 522


The Boardwalk
21 Little Peter Street
M15 4PS
Tel: +44 161 236 1352


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