Barkley PR (formerly Crossroads) is the wholly-owned, fully integrated PR firm at Barkley on a mission to protect and propel purposeful brands forward. Our team includes career communicators, experts of influence and dynamic storytellers who have decades of experience creating and activating effective communications strategies and integrated PR programs. Our work has spanned hundreds of national brands, from category leaders to challenger brands, and numerous industries including retail, CPG, restaurant, hospitality + lifestyle, financial, healthcare, professional services and nonprofit sectors. Our expertise and capabilities include crisis and issues management, corporate communications, media and influencer relations, internal communications and experiential services. We are proud to be an IPREX partner.