AMA is one of Africa’s most trusted media and PR firm. We are a woman-owned and managed company. Our mission is to make our clients’ story impossible to ignore. We do so by integrating public relations, reputation management, creative services and digital marketing to create strategic, content-rich communications campaigns that inspire action and create value. We are a team of highly motivated individuals who speak 12 languages combined. Our presence across the African continent helps us understand the dynamics of African newsrooms, the different editorial styles and cultures within the media, what makes a story interesting and the challenges journalists face.
We have offices in Cote d’Ivoire, Uganda, South Africa, Partners offices in Senegal, Ghana, Nigeria, Morocco, Zambia, Kenya and Egypt and have a network of consultants in 28 countries. We were created in 2014.
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AMA is one of Africa’s most trusted media and PR firm. We are a woman-owned and managed company. Our mission is to make our clients’ story impossible to ignore. We do so by integrating public relations, reputation management, creative services and digital marketing to create strategic, content-rich communications campaigns that inspire action and create value. We are a team of highly motivated individuals who speak 12 languages combined. Our presence across the African continent helps us understand the dynamics of African newsrooms, the different editorial styles and cultures within the media, what makes a story interesting and the challenges journalists face.
We have offices in Cote d’Ivoire, Uganda, South Africa, Partners offices in Senegal, Ghana, Nigeria, Morocco, Zambia, Kenya and Egypt and have a network of consultants in 28 countries. We were created in 2014.
Industries
Services
Contact Information
Social Media
Our Team
Eloïne Barry is the Founder & CEO of African Media Agency (AMA), an award-winning Abidjan-based company founded as an answer to the rising need of multinationals, NGOs and international organizations to reach a broader audience in every African country, directly impacting their business strategies and goals. AMA has developed, supported and launched successful pan-African communications campaigns on behalf of prestigious African and international entities like: African Development Bank, IFC, BCEAO, Bill and Melinda Gates Foundation, Mastercard, Foundation, Western Union, and Merck.
Eloïne is a French-African multilingual communications and business professional with a proven track record in building and managing PR businesses. An accomplished team leader, across disparate geographies and virtual teams, Eloïne commands a deep understanding of the African communications landscape with more than 15 years’ experience in the European and African communications industry.
Eloïne has been recognized as one the Most Influential People of African Descent (MIPAD) in 2018. She is a Tony Elumelu Foundation Mentor and sits on the Boards of Africa Communications Week and Africa No Filter agency. She has been nominated in 2016 and 2017 as African Woman of the Year in the media category, got awarded the Grand Prix Excellence of the ASCOM Abidjan 2019, in 2021, African Media Agency was awarded an African SABRE Certificate of Excellence in the Media Relations category. In 2022, Eloïne was named by New African Magazine one of the 100 most influential women of the year.
Eloïne was born in Lyon, France, she has lived and worked in France, Germany, the UK, Dubai, New York and Abidjan (Côte d’Ivoire) where she currently resides with her husband and two sons.