10 to 1 Public Relations

Our philosophy is that it takes 10 good things to be said about a company to make up for one bad, so it’s essential to build up a “good will bank” to protect its long-term image and reputation. Hence our name. And our methodology – we grow a company’s positive image using a drip approach – lots of stories consistently over time and leveraging successful approaches in one media market across many.

Meanwhile, behind the scenes, we’re planning for a media emergency by creating crisis scenario playbooks with our clients so that we’re prepared to implement our response to any threat.